Knowledge on the Nordics

The Nordic Model: Heaven or hell? – podcast number II

Season 1 Episode 2

In this podcast, researchers examine how the Nordic model is framed and used in and outside Norden. They present examples of how different aspects of the Nordic Model have been applied outside the Nordics, and how these attempts (and the global use of the term 'Nordic Model') has reflected back on the Nordic countries, defining in many ways how they see themselves. This podcast also illuminates a more general impulse to create understandable frameworks (like ‘models’) in order to fathom complex political and cultural patterns. Can policymakers elsewhere pick from a 'smorgasbord' of different social and economic policies that make up the 'Nordic Model', as one of the participants puts it? The three researchers are Carl Marklund, Byron Rom-Jensen and Andreas Mørkved Hellenes and are involved in the research project 'Nordic model(s) in the global circulation of ideas'. The presenter is editor of nordics.info, Nicola Witcombe. It is the second of two podcasts about the Nordic Model and was recorded at the Institute for Contemporary History at Södertörn University, Sweden in October 2019.
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Nicola Witcombe: Welcome to this nordics.info podcast. Nordics.info is a research dissemination website based at Aarhus university in Denmark  and publishes material by researchers on many  different aspects of the Nordic countries  within the social sciences and humanities. Nordics.info is part of the university hub  Reimagining Norden in an Evolving World, ReNEW. My name is Nicola Witcombe and  I am the editor of the website. This podcast series is based on me  catching up with specialists and experts  at different university events and discussing  particular topics of the day with them. This podcast is about The Nordic Model and  is the first of two about the subject. It was  recorded at the Institute for Contemporary  History at Södertörn University in Sweden  following an academic workshop on democracy  in the Nordic countries in October 2019. 

I'm pleased to be here at Södertörn University near  Stockholm in Sweden with three academics to discuss the Nordic Model.Thank you for being here, would you like to introduce yourselves?

Andreas Mørkved Hellenes: Yes, thank you Nicola my  name is Andreas Mørkved Hellenes. I'm a Norwegian  living in Aarhus, Denmark where I work as a  post-doc at the university.

Carl Marklund: My name is Carl Marklund, I am a Swedish person living in Sweden and i'm currently working at the Institute for Contemporary History here at Södertörn University where we are actually  recording right now

Byron Rom-Jensen: and I'm Byron Rom-Jensen, an American living in Denmark for seven years and uh also a postdoctoral researcher at Aarhus University  

Nicola Witcombe: Okay, thank you and in the first podcast we talked  about how long the term the Nordic Model has  been around we talked about how it can be deemed  in a positive light and a negative light among  other things and we're going to focus here on  whether the application of the Nordic Model  elsewhere outside the Nordics is possible or  even desirable and we're going to look at some  examples and have a wider discussion hopefully on  the effect of modelising an aspect of a country or even the country itself, so um can we come up with  some examples where it has been attempted to apply  one or more of the Nordic Models or aspects of the Nordic Models elsewhere and how did it work out? Would you like to go first Byron? 

Byron Rom-Jensen: Sure, well it's a difficult question because as we  discussed in the previous podcast the Nordic Model  itself is such a flexible term and it has such a  diversity and also a vagueness of meaning so what  it means to actually modelise what it means to  actually try to adopt a Nordic Model depends. So, it can be about adopting a specific policy  it can be about adopting specific institutions, it  can even be adopting a specific approach, a type of approach. All depending on the standpoint of that adopter.

Nicola Witcombe: Could you tell us a little bit about your  specific research that you've done on the Swedish model of labor market relations? 

Byron Rom-Jensen: Sure well, it's interesting because it's a Swedish model of labor market  relations in the 1960s but it also represents  in some many ways a Nordic Model. It has many of  the same features in the 1960s, organised labor  powerful organised labor movement, organised  employers representing as a specific well not a union, but as a specific  organisation as a specific negotiating partner functioning within a system where there  was a minimal amount of interference  from the state. While at the same time, there's an  attempt by government to steer the economy through various labor market programs. And that policy  actually starts to sound very attractive to the  Kennedy administration. They're in a  situation where they're looking to both control  various strikes, various work stoppages  while also at the same time trying to  cut down on unemployment at the time in Sweden, below 2%, which looks very good for the US, which is at 6%. So they end up bringing in several Swedish  delegations to speak about this Swedish Model. They're not really referring to a Swedish Model at  that point, but they're referring to 'a Swedish way' and that actually causes some jealousy amongst  the other Scandinavian nations. They're saying:  "well see, we have the same program here, why aren't you looking at Norway? Why is it always Sweden?" But it doesn't necessarily go so well because nobody can really agree what the point is. The Kennedy administration, they want to become a watchdog for labor market stoppages. The unions in the  United States, they want to have more power, more say in terms of determining policy. Business  is generally just uninterested in this whole system. So, you get a lot of talk and you get a lot  of attentive form to copy a type of communication but the actual copying of the institutions of this  approach, this method as we talked about last time, that never comes to fruition and that's  actually one of the more successful examples.

*laughter*

Nicola Witcombe: Are there any examples from other countries in  the world where aspects of the Nordic Model have  been used elsewhere?

Carl Marklund: Yes, there are, but I would say that it's often in the kind of more  vague presentational sense, when we have political  debates where the notion of the model is  being used but when it comes to actual policies  usually one talks about the policy. You know like  the ombudsman as Byron has researched, for example  and there is another concept that might actually  describe this, 'norm entrepreneurship', so that the  Nordic countries have been relatively successful  in formulating programs and scripts for reform  norms on the global agenda, so to speak, when it  comes to for example the Norwegian campaign  against landmines and things like that and  ideas about gender policy and ideas about  environmental sustainability and so forth.  The Nordic countries have been relatively successful  in marketing themselves as good marketers  of themselves. It's a very interesting kind of  dual language thing here. I think also that um that doesn't mean necessarily that very  much actual policies have been translated but they have served as inspiration and  that's something that's quite clear and we can observe that rather well. At the same  time, the Nordic countries in that sense actually present a smurgos board, if you will of various policy solutions and various policy entrepreneurs can pick and choose and take elements of this and implement here and there. 

Byron Rom-Jensen: And I guess there's also an element about  where are we actually looking? My research  has focused very much on the United States as a  nation state and that's sort of one to one they  take from Sweden and they implement in Washington DC  But, we'll maybe find more successful  examples, if we look at other levels of government.  I'm just thinking my own home state, New  Jersey, which implemented a Finnish baby basket type system and labeled under the idea  of a Nordic Model of child care. So, it's also what level are you actually looking at. 

Nicola Witcombe: What exactly is a baby basket? The idea that new mothers would receive a bassinet filled with  all sorts of goods that they would need and New Jersey sort of changed that a  little bit from a universal system to a  specifically means-based system but it was much more successful because it was  a modest policy, a smaller policy, in a specific  state context but at the same time marketed under that idea of a Nordic Model. 

Carl Marklund: Ideas about for example pension systems in California state level  during the early 1960s, when California was  relatively progressive at that point in time and so forth.

Nicola Witcombe: Okay, so this discussion about  different aspects of the Nordic Model/Models, does this have an impact on the Nordic  countries themselves, does it reflect back to  the Nordic countries and how they see themselves?  How they implement policy, and so on and so forth? Would anyone like to answer that? 

Andreas Mørkved Hellenes:: Yeah, I think it's interesting simply to look at the model  concept itself and and how it first came into use  in the Nordic countries regarding the  Swedish case, as Byron just said. Representatives of the other Nordic countries were were provoked by the fact that Americans in  the 1960s seemed to always go for the Swedish  solutions instead of the own and in fact,  the model concept itself first appeared in a Swedish guise, so to speak, as the Swedish  model, or more precisely the 'models' as it was a concept that spread in French political  debate in the late 1960s to begin with and  which Olof Palme, prime minister of Sweden, actually reacted strongly against, precisely  because in his view, the model concept seemed  to represent something fixed and not the sort of flexible dynamic method that we talked  about earlier. However, through the 1970s and in particular as the elections in Sweden in 1976  came closer, conservative Swedish politicians used  the Swedish model in their attacks on Palmer's  government claiming that Palmer introducing  radical policies was breaking with what foreigners  found so inspiring in Sweden, the Swedish model. Only then did the social democrats appropriate the  concept and made it one of their key slogans and I think it's safe to say that since the, it's been closely associated with social democracy in Sweden

Nicola Witcombe: Isn't it so that recently, they've even sought to copyright the Swedish model, perhaps or?

Carl, Byron and Andreas: Actually the Nordic Model, yeah

Carl Marklund: The Swedish social democratic party did that and it was also accepted, it should be probably qualified a bit because it  means like you're only allowed to  be the only users, when you use it for  for example educational outreach efforts and for advertisements and political advertisements  and so forth and this is of course a reflection of the centrality of this concept in Swedish  domestic political debate. I would argue that  it's a concept, precisely as Andreas said, that  has a transnational origin, transnational history  but has now become, shall we say, even more in focus  domestically than internationally, I would argue and this is a clear reflection of that. At the  same time of course that claiming the Nordic Model on the part of the Swedish social democrats is  in its turn a reflection of the fact that the previous Swedish conservative or center-right  government used the term 'The Nordic Way', when they presented a joint platform of 'why  are the Nordic countries achieving success in socio-economical indexes' and so forth  at the World Economic Forum in Davos. Then, they didn't want to use the concept of the  Nordic Model because it was already, precisely as Andreas indicated in a sense, coded with  the social democrats. Now the conservatives had 'The Nordic Way' instead N: So they had to claim a different headline? C: Yeah, they had already claimed yes . They had already claimed a different  headline but then that also meant that the social democrats saw an opportunity  then to really even more closely tie the  concept of the Nordic Model to themselves  and there was also this kind of rather big  research group operating out of Oslo, which was  trying to kind of find ways of identifying 'what is the Nordic Model today?' and 'how can it be  adapted to facing the challenges of globalisation?' and a more competitive world market.

 Nicola Witcombe: There's also been some interesting ping pong in terms of diplomacy over the years  one example, with respect to Denmark, was that  Trish Reagan on Fox News likened Denmark  to Venezuela and pointed to the fact that  students are funded through universities, so they  would never finish university and that the state  rather sort of stifled entrepreneurialism and productive working life and so on  and there was a bit of a response in  Denmark for that, I don't know whether you want to say a bit more about that Byron or? 

Byron Rom-Jensen: Sure i mean, i guess it's clear that there's  the transnational aspect of the Nordic  model that has been very much incorporated in within domestic politics but the rest of the  world still matters, in terms of where do the ideological battlegrounds still  exist, they're domestic but they're also foreign and uh yeah Trish Reagans on Fox  News' declaration of the socialist Denmark was met with outrage and was met with both official responses, official Twitter responses trying to demonstrate that Denmark  actually had higher rates of work than the United States, 'we're still better than you' but at the same time, I mean there was also some agreement. The Danish newspaper Berlingske, which generally has a more conservative point of view basically said: "Yeah this is correct, the Danish Model reduces incentives and thus needs to be reformed, so it created a platform for  discussing what is the future of a Danish model. 

Carl Marklund: It's interesting because from a comparative  perspective, there might be some sort of evidence  pointing in that direction, but at the same time, I think it's very much based upon a US. conservative  misreading of the Nordic concept of ..  [lifelong learning], which actually is a  part of the Nordic educational model, if you will  allow me to use that concept to do some modalising  here and I think that this is something which  maybe does not appear particularly provocative or or  strange or somehow linked to any political battlegrounds in an internal Nordic context, but when taken into an international arena it all of a sudden can get wings and fly in a  different direction. I also wanted to mention that this phenomenon of ping pong  that backwards and forwards as you mentioned, is something, which has occurred  also with regard to Sweden, for example, in 2009  when the Obama government were looking at  ways in which to reform the banking system and also saving the auto industry in the  US after the financial crisis. They brought in the former Swedish minister of finance to do a  congressional hearing on how Sweden had solved its crisis or at least sought to solve  its crisis in the early 1990s and this was  then picked up in Fox News again with the  following tagline "We got to defeat this recession but do we want to turn the US into Sweden?" you know the idea of 'socialist Sweden', you wouldn't want to go socialist on the US, while  in fact these measures were being implemented by a  strict conservative government in Sweden, so some  of things are lost in translation here, if you will.

Nicola Witcombe: Yeah. So we've discussed different  models and different aspects of models. We've also discussed, how it  can be a problem to generalise about a  group of countries that are actually quite  different, but on the other hand, surely there's  also merit in looking and discussing about  the Nordic Model and that's what I'd like to  talk about now, I mean why is it important  to discuss societal models in this way?

Carl Marklund: Well I think first and foremost, this is a political form of communication. That there are political party  strategists, there are policy professionals  across the world who simply are looking  at what are they doing in other countries, and why shouldn't they? I mean it's  one of the tenets of the OECD, for example. We are involved in a learning process, when we're  studying what they're doing in different countries  and then of course, when packaging this, not  for export because it sounds very much like  superimposing oneself, there is an exchange  of ideas between different countries, with  regard to how to solve social and economic  problems. There are mechanisms of benchmarking  to see which kind of policies are  actually successful and which ones are not. So this is like a political learning process  and then in that context, it makes sense to try to  somehow conceptualise, what are the policies  that were being used and then in that sense, the model appears as a helpful tool. Well, we have undertaken this with regard to the pension system, or the tax system, or something like that, well  that's an incredibly complex thing to do, now we're going to talk with somebody else about how that  is done and then of course we present a model of how it was done, a simplification, if you will. And  this is part of global policy communication and  diffusion as Byron has been studying, for example.  Another aspect of this is of course that is when societies are struggling  with challenges and you can see that certain  countries are doing better than others, it  becomes natural that other countries are studying  those that seem to be somewhat more successful  and this is one of the reasons why, for example Western European politics have been copied in  Eastern Europe for example regardless of their eventual merit, they were simply better  off at a particular point in time.  

Nicola Witcombe: Yeah, okay well, are there any  concluding remarks about modalisation?

Carl Marklund: Yeah well one aspect that I would like to bring to  the table is something that has preoccupied us  very much as researchers. We have all of us been  involved with these questions about  what is the role of the model or the models  rather in political debate, and precisely as  Andreas just said, these have been political  concepts the Swedish model and the Nordic Model  have been used in political struggles and so therefore they are meaningful  and are attempts at mobilising political  change on the basis of these concepts. That aspect I think is very important. Another aspect is also that you have at least in the Swedish case, which I know  better than the other Nordics, there is a certain sense of seeing Swedish pioneering spirit or  being ahead and pushing various policy agendas and serving as an example to others as a policy  goal in itself to be a pioneer, to be a leader and  this is not something, which belongs solely to the  social democratic, or shall we call it progressive sides of Swedish political landscape. I mean, the conservative party regularly talks about Sweden as being the pioneering country and so  forth. B: Because, I guess that's also what's so  

Byron Rom-Jensen: interesting about when you discuss a Nordic  model, it creates a specific benchmark by which  you can just establish what is the original? Who is the original? We were just at this seminar about  Nordic democracy and establishing what exactly does it mean to have Nordic democracy from  sharing these different ideas, and where does that where was that originally established and what is  the future right now. You can see, for example, politicians in Iceland using a Nordic  Model to say well we're part of this larger, this larger institution, but at the same time, we  were first to be democratic, we were the first to have parliamentary consensus  so, when we discuss the Nordic Model, or when anyone discusses it, tries  to reduce these societies into models, it also creates a dialogue about well, exactly what  elements we should be comparing.

Andreas Mørkved Hellenes:: Yeah, and you just add that we've talked a lot about the model part of the Nordic Model, but not that much about the Nordic part of it and  it's something I find interesting  as well and I think that maybe, and perhaps  we'll get back to this in the future fellow  researchers, but there's also something about  how the sort of epithet or the adjective  'Nordic' in itself is sort of ascribed some of the  model qualities, precisely as Byron  touched upon, when he talked about the  import of what was the name of the baskets?

Byron Rom-Jensen: Oh the bassinets, the child baskets 

Andreas Mørkved Hellenes:  Yeah Precisely, simply by referring to them as 'Nordic' that meant something particular.

Nicola Witcombe: Okay, and we'll leave it there. You've been  listening to a podcast on the Nordic Model. We were examining how the Nordic Model is framed  and used in and outside Norden and can help us to not only understand various societies better,  but also illuminate a more general impulse  to create understandable frameworks, in order to  fathom complex political and cultural patterns. 

I'd like to thank my three guests today, Andreas, Byron and Carl, our funders, The Independent Research Fund Denmark and NordForsk and thanks  also go to our very own research university hub, Reimagining Norden in an Evolving World (ReNEW). Please do listen to future podcasts and  if you would like to know more, take a  look at the website: nordics.info