Norway: Uncovering Gender and Branding in the Nordics with Eirinn Larsen

Listen to this podcast if you are interested in: 

• Women’s role in business from around 1900 to today.
• The Norwegian gender quota system on business boards.
• Why we should question our love of ‘quick fix’ global indexes which often place the Nordics at the top. 
• The fact that there is usually a host of other political reasons for gender-positive action that have nothing to do with equality.

Eirinn Larsen, Professor in History at the Department of Archaeology, Conservation and History at the University of Oslo, and editor of Gender Equality and Nation Branding in the Nordic Region , helps editor of nordics.info Nicola Witcombe understand why and how gender is used as a tool for branding the Nordics.

This is the ninth virtual visit around the Nordic countries in the podcast series ’The Nordics Uncovered: Critical Voices from the Region’ and was recorded in May 2021.

Find out more on nordics.info.

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Chapters

• 2:13 Two-sex education model in business until 1960/70s
• 5:16 What is 'gender'?
• 8:02 What is nation branding?
• 13:24 Researchers construct and deconstruct the Nordic brand themselves
• 19:28 Why should we be cautious of global indicies?
• 22:11 Gender equality in the integration debate in Scandinavia
• 32:03 Differences in gender issues between the Scandinavian countries
• 36:33 What are the key issues in the Nordics today when it comes to gender?